Media Contacts:
Cathy Halgas Nevins
eMusic
212-201-9201 or cnevins@emusic.com
Denise Yantin
eMusic
212-300-2885 or dyantin@emusic.com
Warner May
AT&T
404-236-6485 or wmay@attnews.us
For Immediate Release
AT&T MOBILE MUSIC HITS THE AIRWAVES WITH eMUSIC MOBILE
Over-the-Air Music Download Service Gives Customers More Mobile Music Choice
SAN ANTONIO, July 31, 2007 -- AT&T Inc. (NYSE:T) has announced the launch of an over-the-air music download
service with eMusic, the world's largest retailer of independent music. The eMusic over-the-air (OTA) service will
give AT&T's customers the ability to preview and purchase music via their wireless devices from a catalog of 2.7
million songs, the nation's largest wireless music catalog. This new service is part of the AT&T Mobile Music
platform, which provides customers with more music choices than any other wireless carrier.
Songs purchased from eMusic Mobile are immediately sent to the user's wireless handset, and a duplicate copy is
available for download to the user's PC at no charge. AT&T customers can subscribe to download five tracks a month
for $7.49, and additional packages of five songs are available for the same price whenever desired.
"eMusic Mobile is not your typical over-the-air service,” said Mark Collins, vice president of Consumer Data
Services for AT&T's wireless unit. "This service, which is as unique as the independent artists found in the eMusic
catalog, differentiates itself from the competition through its ease of use, subscription pricing model and the
ability to play these tracks in any MP3 player.”
"eMusic Mobile will expand the audience for mobile music beyond the youth market by offering an alternative to the
mainstream pop hits that have so far dominated over-the-air music,” said David Pakman, eMusic president and CEO.
"AT&T is a terrific partner for this service, and we look forward to offering AT&T's more than 63.7 million
subscribers access to a rich catalogue that ranges from legends like Paul McCartney and Miles Davis to new
independent stars such as Spoon and Arcade Fire.”
eMusic Mobile will prove to be a valuable tool for music discovery when users are on the go, hear a song on the
radio or in a store, and want to hear it again. The service allows for the preview of tracks before purchase and
is perfect for making sure that same great song is the right one before purchase.
eMusic Mobile will be initially available on some of AT&T's most robust music devices, with many to be added in the
future. Users of the Samsung a717, a727, new versions of the popular Samsung SYNC and the Nokia N75 will be able to
access the eMusic wireless store by clicking on the music note key, choosing the Shop Music option and then
selecting eMusic.
eMusic Mobile also offers customers more value with dual delivery of purchased tracks. When a customer purchases a
song from a wireless handset, a DRM-free track is delivered to the phone while a second version is delivered to the
user's home computer for use in his or her larger music library or with any music player supporting the MP3
format.
Customers can access the eMusic wireless site in just three clicks from compatible handsets and do not have to
subscribe to the service to preview songs, though AT&T strongly recommends an unlimited data plan before previewing
tracks.
The new eMusic service complements AT&T's existing mobile music offerings, which include the ability to transfer
songs from a PC to a wireless handset from popular music subscription services such as Napster, in addition to
eMusic. AT&T was also the first and only U.S. carrier to offer a phone with iTunes capability in 2005 and launched
the Apple iPhone in June of this year.
For more information, visit (http://www.wireless.att.com/emusic) or (http://www.emusic.com/emusicmobile.)
About eMusic
eMusic (http://www.emusic.com) is the world's leading digital retailer of
independent music, second only to iTunes in number of downloads sold. The eMusic Web site offers a global
catalogue of more than 2.7 million tracks from established and emerging artists in every genre from the world's
leading independent labels. Created by music experts for music fans, it features award-winning editorial content,
a vibrant online community and unrivaled music discovery tools. A subscription-based service that offers 25 free
downloads at sign-up, eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldn't
find otherwise, and unlike other download services, its universally compatible MP3 files play on any device
including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional
Associates, Inc., the private equity arm of JDS Capital Management, Inc.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating
companies, are the providers of AT&T services in the United States and around the world. Among their offerings are
the world's most advanced IP-based business communications services and the nation's leading wireless, high speed
Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising
sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to
innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is
expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at (http://www.att.com).
NOTE: eMusic is a registered trademark and eMusic.com is a trademark of eMusic.com Inc. All other trademarks are
the property of their respective owners.
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